How is crowd culture important?
What is Crowd Culture and how should it matter to cultrual arts and managers and the organizations they represent. Well, crowd work is very important to people who passionate and commited to whatever they are doing and have the support of the whole crowd with them. In this way the crowd culture either helps a brand or organztion by supporting them or stands against them in order to shut them for good.
For people who are in need of crowd support, this method helps make the world a little better by delivering happiness and empathy. And if this is what we believe then surely we want to align ourselves with others of like thingking and creating community and this is where Crowd Culture steps in. crowd culture gives an opprotunity to people to connect in authentic and meaningful ways allowing audiences to speak through you and on your behalf.
Crowd culture being a powerhouse
Every work is better when it is influneced by a team. In the same way, the content creators and followers on social media now serve as the innovators of culture in our society. There are so many examples which have helped people to spread awareness and to opposite against the bad deeds done behind out backs. The power of these social channels is undeniable.
People who were geographically isolated from each other can now collaborate and create content and shift our cultural dialogue as a society for making it impactful. This means that brands no longer weild the power they once did. As consumers we have leveled the playing field and have the opportunity to define how our organization can change our society. From arts education to issues of social justice or from environmental causes to meantal health initiatives the organization and a brand is usually defined by its Crowd Culture.
Part of psychology in crowd culture
Psychology plays a vital part when it comes to crowd culture. However, the charateristics of the crowd are far different from the charateristics of the individual within it. It is claimed by scientists that when someone is a part of the crowd, the individual becomes less civilised. A person may be culture outside of a crwod but when it is a part of it, they act like a barbarian behaving on instinct. These crowd charateristices are produced by main causes. By being awar of these causes, techniques can be used to intentionally manipulate crowds to behave in a certain way.
This is being used in the fields of business and politics in the past, with many quaetioning whether it is ethical to do so. When in a crowd, people tend to lose their fear of the consequences as well as their moral responsibility. After closly studying the human brain, scientists claim that after being part of a crowd for a period of time, the individual enters a state where they are mesmerised by the leader of the crowd.
